Sloane Mitchell

Beauty and Style Writer, Former Magazine Editor

Sloane spent six years as a staff and contributing editor at regional and national beauty publications, covering everything from editorial runway color to the real experience of booking a salon appointment in an expensive city. She started writing about LA specifically because the market is genuinely unusual - the sun, the culture, the concentration of working colorists who've shaped national trends - and because most of what's written about it is either press release copy or influencer content.

Her work at Hair Color LA focuses on trend coverage, the LA salon landscape, and what editorial aesthetics actually translate to when you're sitting in the chair and paying your own money.

Lately she has been tracking how a look travels from a Beverly Hills chair to a national feed, which LA neighborhoods are quietly setting the next direction, and how to tell a color with staying power from one that just photographs well for a season. She is more interested in why something is getting booked than in whether it is having a moment.